You want to know from the start that INQUEST is independent and that it is there for families. – Family member
- Be clear about what you want your message to be before you engage with the media. What do you want to say and why?
- Make up a list of media outlets, with names, telephone numbers and e-mail addresses. Update it regularly.
- Every media organisation works to a deadline. Find out what they are.
- The BBC nationally employs hundreds of journalists whereas your local free paper may have only one or two. This will impact on what the media organisation you are contacting can cover.
- Keep a record of who has contacted you, and who you have contacted. You might want to try again in the future.
- Ask friends and family to look at articles, listen or watch interviews you have done, as feedback can help you improve.
- The more you rehearse and the more experienced you become, the better your media presence will be.
- Don’t be afraid to ask for help. The more you can discuss things, try out ideas and talk through problems, the easier it will be.
