I feel more empowered knowing specific help is available and that the help is what we need - not what other people think we need - thank you! – Family member
Dates
Always date your media release and provide an embargo date (which requires them to not publish information until the date specified) if required, and gives journalists time to research a story.
Title
You need an attention-grabbing headline that will give a concise summary of the story
First two paragraphs
These should answer the questions: Who? What? Where? When? Why? Include all the highlights of the story, with the remaining information in later paragraphs.
Quotes
Most media releases should contain a quote. They can be in a more everyday language than the rest of the press release which makes them more personal and interesting.
Notes for editors
Include notes for editors at the end of the press release. This might include background information on the issue and any details, facts and figures.
Contact names and phone numbers
At the very end, give the names and telephone numbers and e-mail addresses of whoever is the main contact person for your campaign.
